Graeme is the Head of Strategic Partnerships for leading global tourism NGO, the Travel Foundation, focusing on collective efforts that bring tourism stakeholders together to address critical challenges and opportunities around climate and equity – including the launch in 2021 of the Glasgow Declaration on Climate Action in Tourism, alongside the UN World Tourism Organisation, UN Environment and Visit Scotland, at COP26 in Glasgow.

A trained journalist, Graeme joined the Travel Foundation team in 2011, following a decade in the fields of Public Relations and marketing where he represented and consulted for the private, public and third-sector in fields as diverse as business finance, wines & spirits, sustainability, pharmaceuticals and energy.