Peter is an elected board member of Green Destinations, chairman of the GD Training Committee and head of the GD expert group for sustainable events. He is the Scandinavian representative of the Travelife certification initiative for tour operators and travel agents. Peter helped develop the Swedish event certification system Hållbart Evenemang (sustainable events) and works as an independent lead-auditor for this scheme.

Peter also supports and audits destinations and advises tour operators. In addition, Peter teaches sustainable tourism and sustainable event management at various vocational colleges. Before Peter moved to the tourism and event industry he worked for many years as a journalist, translator and project manager.

Peter lives in Sweden and is the founder and owner of the consultancy Northflash.