An unequalled authority on revenue generation and optimization, openings, distribution, digital marketing, business reviews, strategic planning and training, Cristina has successfully worked with global and regional multi-brand groups building and optimizing their performance within the global marketplace.

Cristina's experience spans more than 20 years within the hospitality industry across Europe, the Middle East and Africa. She started as a sales executive for Le Meridien Hotels in Paris, moving to a cluster sales role for Hilton Hotels in Paris and then joining the opening team for the Rezidor Hotel Group where she led the sales, meetings & events departments for an airport hotel. Her re-location to Dubai coincided with a move to revenue management at the Radisson Blu Hotel in Dubai Media City, where she was later promoted to Regional Director of Revenue Optimization with responsibility for thirty properties.

In her most recent hotel role, Cristina led the sales, revenue, distribution and digital marketing teams for HMH Hospitality Management Holdings. She holds a post-graduate degree (DESS) in international trade, a master's degree in international economics, and two professional certifications: CRME, and CHDM, from HSMAI (Hospitality Sales and Marketing Association International). Cristina brings a great wealth of knowledge to the team and delivers a holistic approach to sales, revenue and distribution.